{"id":6995,"date":"2026-09-24T12:50:53","date_gmt":"2026-09-24T10:50:53","guid":{"rendered":"https:\/\/www.basmars.com\/?post_type=portfolio_item&#038;p=6995"},"modified":"2026-10-05T01:05:57","modified_gmt":"2026-10-04T23:05:57","slug":"explainer-hutchinson-vision-strategique","status":"publish","type":"portfolio_item","link":"https:\/\/www.basmars.com\/en\/gallery\/explainer-hutchinson-vision-strategique\/","title":{"rendered":"Explainer \u2013 Hutchinson \u2013 Strategic vision"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Motion design package \u2014 Hutchinson strategic vision<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For Hutchinson, a world leader in anti-vibration systems, fluid management and sealing solutions, we created a motion design explainer video presenting its strategic vision and innovation roadmap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Challenge: turn a complex strategic vision (innovation, future mobility, organisational transformation) into a clear, understated and engaging visual experience for internal audiences and partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Format: 2D motion design explainer video, subtitled (2 min).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scope: art direction, graphic design, 2D animation and subtitling.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2026\/09\/Basmars-Motion_Hutchinson_st_FR.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Habillage motion design \u2014 Vision strat\u00e9gique Hutchinson Pour Hutchinson, leader mondial en syst\u00e8mes antivibratoires, management des fluides et solutions d&rsquo;\u00e9tanch\u00e9it\u00e9, cr\u00e9ation d&rsquo;une vid\u00e9o explicative en motion design pr\u00e9sentant sa vision strat\u00e9gique et sa feuille de route d&rsquo;innovation. Enjeu : traduire une vision strat\u00e9gique complexe (innovation, mobilit\u00e9 du futur, transformation organisationnelle) en une exp\u00e9rience visuelle claire, sobre et engageante pour des publics internes et partenaires. Format : vid\u00e9o explicative en motion design, 2D, sous-titr\u00e9e (dur\u00e9e 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6999,"comment_status":"open","ping_status":"closed","template":"","meta":{"su_portfolio_item_director":"","su_portfolio_item_year":"2026","su_portfolio_item_client":"Hutchinson","su_portfolio_item_skills":"Direction artistique, conception graphique, animation 2D et sous-titrage"},"portfolio":[89],"class_list":["post-6995","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-motion-design-corporate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explainer - Hutchinson - Vision strat\u00e9gique - Studio Basmars motion design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.basmars.com\/en\/gallery\/explainer-hutchinson-vision-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explainer - Hutchinson - Vision strat\u00e9gique - Studio Basmars motion design\" \/>\n<meta property=\"og:description\" content=\"Habillage motion design \u2014 Vision strat\u00e9gique Hutchinson Pour Hutchinson, leader mondial en syst\u00e8mes antivibratoires, management des fluides et solutions d&rsquo;\u00e9tanch\u00e9it\u00e9, cr\u00e9ation d&rsquo;une vid\u00e9o explicative en motion design pr\u00e9sentant sa vision strat\u00e9gique et sa feuille de route d&rsquo;innovation. Enjeu : traduire une vision strat\u00e9gique complexe (innovation, mobilit\u00e9 du futur, transformation organisationnelle) en une exp\u00e9rience visuelle claire, sobre et engageante pour des publics internes et partenaires. Format : vid\u00e9o explicative en motion design, 2D, sous-titr\u00e9e (dur\u00e9e 2 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.basmars.com\/en\/gallery\/explainer-hutchinson-vision-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Basmars motion design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T23:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2026\/09\/wpz-frame-52af47bc-cc86-4008-8d43-4c994ffce6fe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/\",\"name\":\"Explainer - Hutchinson - Vision strat\u00e9gique - Studio Basmars motion design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wpz-frame-52af47bc-cc86-4008-8d43-4c994ffce6fe.jpg\",\"datePublished\":\"2026-09-24T10:50:53+00:00\",\"dateModified\":\"2026-10-04T23:05:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wpz-frame-52af47bc-cc86-4008-8d43-4c994ffce6fe.jpg\",\"contentUrl\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wpz-frame-52af47bc-cc86-4008-8d43-4c994ffce6fe.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Vignette du projet explainer Hutchinson \u2013 Vision strat\u00e9gique, r\u00e9alis\u00e9 par Basmars\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/explainer-hutchinson-vision-strategique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.basmars.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explainer &#8211; 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Enjeu : traduire une vision strat\u00e9gique complexe (innovation, mobilit\u00e9 du futur, transformation organisationnelle) en une exp\u00e9rience visuelle claire, sobre et engageante pour des publics internes et partenaires. 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