{"id":5237,"date":"2014-08-06T11:06:43","date_gmt":"2014-08-06T11:06:43","guid":{"rendered":"https:\/\/www.basmars.com\/project\/quam-vestibulum-adipiscing-vulputate\/"},"modified":"2026-10-05T01:05:50","modified_gmt":"2026-10-04T23:05:50","slug":"generique-cplj-france-3","status":"publish","type":"portfolio_item","link":"https:\/\/www.basmars.com\/en\/gallery\/generique-cplj-france-3\/","title":{"rendered":"Title sequence for the show \u201cCPLJ\u201d, France 3"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Title sequence redesign \u2014 C\u2019est pas le jour<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this project, we reimagined and produced the visual identity of the opening title sequence for the show <em>C\u2019est pas le jour<\/em>, the late-night magazine broadcast on France 3. The goal was to modernise the opening sequence while capturing the unique atmosphere of the night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge:<\/strong> design a dynamic, elegant opener perfectly in tune with the tone and world of the magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format:<\/strong> opening title sequence and visual opener for France 3\u2019s late-night magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scope:<\/strong> art direction, motion design and integration of generative AI tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-Generique-CPLJ.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The typography and the structure of the logo draw directly on the design of licence plates. This subtle graphic reference is a direct nod to the show\u2019s concept, while giving it a strong, raw and instantly recognisable visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1024x551.jpg\" alt=\"\" class=\"wp-image-6739\" srcset=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1024x551.jpg 1024w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-300x161.jpg 300w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-768x413.jpg 768w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1536x826.jpg 1536w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-2048x1102.jpg 2048w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1998x1075.jpg 1998w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-998x537.jpg 998w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1799x968.jpg 1799w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1041x560.jpg 1041w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-599x322.jpg 599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Right from the start of the sequence, we created a series of AI-generated neon signs at night to immerse viewers instantly in the world of the show. This hook sets a vibrant, urban atmosphere, true to the spirit of the programme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1024x576.jpg\" alt=\"\" class=\"wp-image-6793\" srcset=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1024x576.jpg 1024w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-300x169.jpg 300w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-768x432.jpg 768w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-18x10.jpg 18w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-999x562.jpg 999w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1536x864.jpg 1536w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1799x1012.jpg 1799w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-996x560.jpg 996w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-599x337.jpg 599w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission C\u2019est pas le jour, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. Format : g\u00e9n\u00e9rique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6739,"comment_status":"open","ping_status":"open","template":"","meta":{"su_portfolio_item_director":"","su_portfolio_item_year":"","su_portfolio_item_client":"","su_portfolio_item_skills":""},"portfolio":[88],"class_list":["post-5237","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-habillage-documentaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9n\u00e9rique emission &quot;CPLJ&quot; France 3 - Studio Basmars motion design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.basmars.com\/en\/gallery\/generique-cplj-france-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9rique emission &quot;CPLJ&quot; France 3 - Studio Basmars motion design\" \/>\n<meta property=\"og:description\" content=\"Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission C\u2019est pas le jour, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. Format : g\u00e9n\u00e9rique [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.basmars.com\/en\/gallery\/generique-cplj-france-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Basmars motion design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T23:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/generique-cplj-france-3\\\/\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/generique-cplj-france-3\\\/\",\"name\":\"G\u00e9n\u00e9rique emission \\\"CPLJ\\\" France 3 - 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L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. 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