{"id":5237,"date":"2014-08-06T11:06:43","date_gmt":"2014-08-06T11:06:43","guid":{"rendered":"https:\/\/www.basmars.com\/project\/quam-vestibulum-adipiscing-vulputate\/"},"modified":"2026-09-14T12:55:51","modified_gmt":"2026-09-14T10:55:51","slug":"quam-vestibulum-adipiscing-vulputate","status":"publish","type":"portfolio_item","link":"https:\/\/www.basmars.com\/en\/gallery\/quam-vestibulum-adipiscing-vulputate\/","title":{"rendered":"G\u00e9n\u00e9rique \u00ab\u00a0CPLJ\u00a0\u00bb France 3"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission <em>C\u2019est pas le jour<\/em>, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enjeu :<\/strong> concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format :<\/strong> g\u00e9n\u00e9rique d&rsquo;ouverture et amorce visuelle pour le magazine nocturne de France 3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Missions :<\/strong> direction artistique, motion design et int\u00e9gration d\u2019outils d\u2019IA g\u00e9n\u00e9rative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-Generique-CPLJ.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix typographique et la structure du logo trouvent leur inspiration directe dans le design des plaques d&rsquo;immatriculation. Cette r\u00e9f\u00e9rence graphique subtile fait un clin d&rsquo;\u0153il direct au concept du programme, tout en apportant une identit\u00e9 visuelle forte, brute et imm\u00e9diatement identifiable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1024x551.jpg\" alt=\"\" class=\"wp-image-6739\" srcset=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1024x551.jpg 1024w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-300x161.jpg 300w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-768x413.jpg 768w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1536x826.jpg 1536w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-2048x1102.jpg 2048w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1998x1075.jpg 1998w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-998x537.jpg 998w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1799x968.jpg 1799w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-1041x560.jpg 1041w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-599x322.jpg 599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s l&rsquo;ouverture du g\u00e9n\u00e9rique, nous avons con\u00e7u une suite d&rsquo;enseignes lumineuses nocturnes g\u00e9n\u00e9r\u00e9es par IA pour immerger imm\u00e9diatement le spectateur dans l&rsquo;univers du programme. Cette s\u00e9quence d&rsquo;accroche pose ainsi une atmosph\u00e8re vibrante et urbaine, fid\u00e8le \u00e0 l&rsquo;esprit de l&rsquo;\u00e9mission.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1024x576.jpg\" alt=\"\" class=\"wp-image-6793\" srcset=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1024x576.jpg 1024w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-300x169.jpg 300w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-768x432.jpg 768w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-18x10.jpg 18w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-999x562.jpg 999w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1536x864.jpg 1536w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-1799x1012.jpg 1799w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-996x560.jpg 996w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne-599x337.jpg 599w, https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-VISUEL-CPLJ-enseigne.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission C\u2019est pas le jour, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. Format : g\u00e9n\u00e9rique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6739,"comment_status":"open","ping_status":"open","template":"","meta":{"su_portfolio_item_director":"","su_portfolio_item_year":"","su_portfolio_item_client":"","su_portfolio_item_skills":""},"portfolio":[34],"class_list":["post-5237","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-motion-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9n\u00e9rique &quot;CPLJ&quot; France 3 - Studio Basmars motion design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.basmars.com\/en\/gallery\/quam-vestibulum-adipiscing-vulputate\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9rique &quot;CPLJ&quot; France 3 - Studio Basmars motion design\" \/>\n<meta property=\"og:description\" content=\"Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission C\u2019est pas le jour, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. Format : g\u00e9n\u00e9rique [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.basmars.com\/en\/gallery\/quam-vestibulum-adipiscing-vulputate\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Basmars motion design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T10:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/\",\"name\":\"G\u00e9n\u00e9rique \\\"CPLJ\\\" France 3 - Studio Basmars motion design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/Basmars-vignette-CPLJ-scaled.jpg\",\"datePublished\":\"2014-08-06T11:06:43+00:00\",\"dateModified\":\"2026-09-14T10:55:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/Basmars-vignette-CPLJ-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/Basmars-vignette-CPLJ-scaled.jpg\",\"width\":2560,\"height\":1377},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/gallery\\\/quam-vestibulum-adipiscing-vulputate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.basmars.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"G\u00e9n\u00e9rique \u00ab\u00a0CPLJ\u00a0\u00bb France 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#website\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/\",\"name\":\"Studio Basmars motion design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.basmars.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#organization\",\"name\":\"Studio Basmars motion design\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/basmars_400X400px.png\",\"contentUrl\":\"https:\\\/\\\/www.basmars.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/basmars_400X400px.png\",\"width\":400,\"height\":400,\"caption\":\"Studio Basmars motion design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.basmars.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00e9n\u00e9rique \"CPLJ\" France 3 - Studio Basmars motion design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.basmars.com\/en\/gallery\/quam-vestibulum-adipiscing-vulputate\/","og_locale":"en_GB","og_type":"article","og_title":"G\u00e9n\u00e9rique \"CPLJ\" France 3 - Studio Basmars motion design","og_description":"Refonte de g\u00e9n\u00e9rique \u2014 C\u2019est pas le jour Dans le cadre de ce projet, nous avons repens\u00e9 et r\u00e9alis\u00e9 l\u2019identit\u00e9 visuelle du g\u00e9n\u00e9rique de l\u2019\u00e9mission C\u2019est pas le jour, le magazine de la nuit diffus\u00e9 sur France 3. L\u2019objectif \u00e9tait de moderniser la s\u00e9quence d\u2019ouverture tout en capturant l\u2019atmosph\u00e8re si particuli\u00e8re de la nuit. Enjeu : concevoir une amorce dynamique, \u00e9l\u00e9gante et parfaitement en phase avec le ton et l&rsquo;univers du magazine. Format : g\u00e9n\u00e9rique [&hellip;]","og_url":"https:\/\/www.basmars.com\/en\/gallery\/quam-vestibulum-adipiscing-vulputate\/","og_site_name":"Studio Basmars motion design","article_modified_time":"2026-09-14T10:55:51+00:00","og_image":[{"width":2560,"height":1377,"url":"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/","url":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/","name":"G\u00e9n\u00e9rique \"CPLJ\" France 3 - Studio Basmars motion design","isPartOf":{"@id":"https:\/\/www.basmars.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/#primaryimage"},"image":{"@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg","datePublished":"2014-08-06T11:06:43+00:00","dateModified":"2026-09-14T10:55:51+00:00","breadcrumb":{"@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/#primaryimage","url":"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg","contentUrl":"https:\/\/www.basmars.com\/wp-content\/uploads\/2014\/08\/Basmars-vignette-CPLJ-scaled.jpg","width":2560,"height":1377},{"@type":"BreadcrumbList","@id":"https:\/\/www.basmars.com\/gallery\/quam-vestibulum-adipiscing-vulputate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.basmars.com\/"},{"@type":"ListItem","position":2,"name":"G\u00e9n\u00e9rique \u00ab\u00a0CPLJ\u00a0\u00bb France 3"}]},{"@type":"WebSite","@id":"https:\/\/www.basmars.com\/#website","url":"https:\/\/www.basmars.com\/","name":"Studio Basmars motion design","description":"","publisher":{"@id":"https:\/\/www.basmars.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.basmars.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.basmars.com\/#organization","name":"Studio Basmars motion design","url":"https:\/\/www.basmars.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.basmars.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.basmars.com\/wp-content\/uploads\/2026\/09\/basmars_400X400px.png","contentUrl":"https:\/\/www.basmars.com\/wp-content\/uploads\/2026\/09\/basmars_400X400px.png","width":400,"height":400,"caption":"Studio Basmars motion design"},"image":{"@id":"https:\/\/www.basmars.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/portfolio_item\/5237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/comments?post=5237"}],"version-history":[{"count":0,"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/portfolio_item\/5237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/media\/6739"}],"wp:attachment":[{"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/media?parent=5237"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.basmars.com\/en\/wp-json\/wp\/v2\/portfolio?post=5237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}