Title sequence redesign — C’est pas le jour
For this project, we reimagined and produced the visual identity of the opening title sequence for the show C’est pas le jour, the late-night magazine broadcast on France 3. The goal was to modernise the opening sequence while capturing the unique atmosphere of the night.
Challenge: design a dynamic, elegant opener perfectly in tune with the tone and world of the magazine.
Format: opening title sequence and visual opener for France 3’s late-night magazine.
Scope: art direction, motion design and integration of generative AI tools.
The typography and the structure of the logo draw directly on the design of licence plates. This subtle graphic reference is a direct nod to the show’s concept, while giving it a strong, raw and instantly recognisable visual identity.
Right from the start of the sequence, we created a series of AI-generated neon signs at night to immerse viewers instantly in the world of the show. This hook sets a vibrant, urban atmosphere, true to the spirit of the programme.
